Why Choose Heetland Orthodontics

Orthodontics is a significant investment that permanently changes your teeth and often facial features. Here are some factors to consider before committing to treatment.

10 Reasons To Choose Heetland Orthodontics
  1. High quality orthodontics in a relaxed atmosphere.

  2. Experience. Since 1980 our practice has been creating beautiful smiles. It's hard to find a place in the entire country with more orthodontic experience than our collective 150+ years of it.

  3. Technology. We incorporate technology in orthodontics for patient comfort, treatment efficiency & optimal results.

  4. Expertise. Two certified, board eligible orthodontists including the only female orthodontist in Texoma (both graduated at the top of their dental school class and Dr. Shawna was Valedictorian of her college. Dr. Kelly is president-elect of the Texas Association of Orthodontists).

  5. Family-oriented. Dr. Kelly & Dr. Shawna are one of a handful of husband-wife orthodontist teams in the entire country!

  6. Affordable. Flexible payment plans at 0% financing to work with any budget. All-inclusive fees along with open, honest communication from the beginning to end of treatment.

  7. On time appointments and treatment. When our patients are on-time we are on-time. 95% of our patients are seen within 5 minutes and complete treatment on-time.

  8. Rewards. Earn gift cards to your favorite local businesses. You get rewarded for doing what you're supposed to do while supporting our local economy!

  9. Schulman Study Group (SSG). Offices in the SSG are among the top 1% of all orthodontists in the country and are known for innovation and insight. Membership is by invitation only. Heetland Orthodontics is the only member in our area.

  10. Exceptional Care, Extraordinary Results!

What makes the Heetland Orthodontic experience extraordinary?

Two orthodontists for each patient

More than half of the orthodontists in Wichita Falls, including the only female in the region, are at Heetland Orthodontics, which means you get more expertise from certified orthodontic specialists with the convenience of a single location. Our board eligible, certified orthodontists review, diagnose and treatment plan our patients' cases together which can provide a more thorough diagnosis & exceptional end result.

Experience & Technology

Join the thousands of Texoma families who have entrusted their family's smiles to Drs. Heetland & Heetland, who continue the history of Dr. William Hendrickson at the practice creating smiles in Wichita Falls for over 35 years. A combine collective 150+ years of experience with the latest technology helps you efficiently achieve the smile you dream about.


High-quality orthodontics in a relaxing, nurturing atmosphere gives patients and parents peace of mind. We always have a contest going in the office and prizes to win. We have fun while creating lifelong smiles.


Each patient is different and so is each smile. Our doctors' years of experience combined with cutting edge technology help each patient achieve the smile that is right for them.


Drs. Heetland & Heetland believe in doing all they can to better the communities they serve. Our office supports, gives directly to, and sponsors many Texoma school districts, private schools, Children's Miracle Network, Falls Fest, Habitat for Humanity, Hospice of Wichita Falls, River Bend Nature Center, United Regional Foundation, United Way, sports teams and are been longtime Partners in Education (PIE). Learn more about our community outreach efforts & how we can help with your cause here.

Community Efforts

One of our principles is to improve the community in which we live and work. Each year schools, community organizations and charities struggle with the budget cuts, increased demand and lack of available resources. At Heetland Orthodontics, we know that strong communities require everyone to work together and we want to do our part. Over the last 30 years, our office has donated thousands of dollars and countless hours to various community efforts.